Why transparency is important in any business.

Here are 7 ways to help build transparency in your dōTERRA business.

1. Establish core values

Think about how you want people to treat others and make that an essential part of your business. You are most likely want everyone to act to with integrity and honour. Be consistent with those values for everything you do, from discipline to promoting products as well as hiring new people. Make sure they are the right fit, and that it fits into their core values.

2. Don’t make selling the goal

While selling is important, it should not be the goal. Make spreading your core values throughout your team and in the world your goal. If you firmly believe that your ultimate goal is to educate in the use of essential oils over prescription medicine, and how they are of benefit to our every day health issues. This will be undoubtedly your success.

3) Be an open book

There should not be any secrets about the business between yourself and your employees. Share everything you can with them and your prospective customers, so they are on the same page as you and trust you. Remember PEOPLE BUY PEOPLE, they don’t often buy into the company, (although often that is part of the reason why they’re interested in the first instance. They will like the ethos behind them). This will increase your credibility as a person.

They BUY into YOU, and why you are doing it. This goes back to you WHY. Often YOUR WHY, will resonate with them in some way.

4) Respond in a timely manner to consumer’s questions and issues

Not only should you be there for your builders but you should also be there for your customers. When they comment on social media, respond to them on the day with an honest, real response, not a form response that is just copied and pasted. Providing clear and honest answers to people’s questions and skeptism will go a long way.

5) Stay open to other’s opinions

It is okay to put your company’s opinions on social media, but be aware that many people will not agree with it. Instead of shutting down people who disagree by removing their comments, or even worse, saying a nasty one in return, stay open to discussion about it and respond politely. Honest and open discussion builds relationships. Which is of paramount of importance in any form of business dealings.

6) Make your social media pages a community

Your social media pages should be a thriving, welcoming community that helps you connect better with your customers. The bigger, the genuine connection you have with your customers, the more transparent your business will become.

7) Include suggestions for areas of improvement
When talking to your builders about underperforming in areas in your company, do not just say “fix it”. Talk with them to find solutions to the problem. Not only will it be more efficient in solving problems, but your builders will be happy to be included in the discussion.
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